At Bornan Sports Technology, we are convinced that technology is the driving force behind the evolution of the sports world. As part of a dedicated and passionate team, we have seen how sports technology consulting has become a key element in optimizing the management of sporting events. Our mission is to help organizations and committees integrate technological solutions that enhance every aspect of their competitions.
Managing sporting events is a complex task that requires coordination, precision, and an exceptional experience for athletes and spectators. Through our consulting services, we provide the tools and knowledge necessary to turn these challenges into opportunities for growth and success.

The Value of Sports Technology Consulting

Sports technology consulting goes beyond simply implementing systems; it is about understanding the specific needs of each event and offering tailored solutions. We work closely with our clients to identify areas for improvement and develop technological strategies that optimize the organization and execution of their events.

Customization and Adaptation

Every sporting event is unique, which is why we believe in the importance of tailoring our solutions to the specific characteristics of each competition. From small tournaments to large international events, our expertise allows us to provide advice that fits the size and specific requirements of each project.

Integration of Advanced Technologies

Technology is evolving rapidly, and it is essential to stay up to date with the latest innovations. At Bornan Sports Technology, we offer consulting services on integrating systems such as:

• Games Management Systems (GMS): We facilitate the planning and coordination of all aspects of an event, from participant registration to accommodation management.
  
• TV Graphics: We enhance the spectator experience with dynamic and engaging graphics that provide real-time relevant information.
  
• Results Systems: We provide solutions that ensure immediate and accurate communication of results to athletes, coaches, and the audience.
  
• Commentator Information Systems (CIS): We offer tools that provide commentators with up-to-date and detailed data to enrich broadcasts.

Benefits of Implementing Technological Solutions

Integrating technology into sports event management brings multiple advantages that positively impact all stakeholders.

• Process Optimization: Automating and digitizing processes reduces errors and speeds up tasks that traditionally consume a lot of time. This allows staff to focus on strategic aspects and deliver a better experience for participants and spectators.
  
• Enhanced Spectator Experience: Technology enables us to provide more interactive and engaging content. From TV graphics displaying real-time statistics to mobile apps keeping the audience informed, we increase engagement and satisfaction.
  
• Effective Communication: An efficient flow of information is crucial for any sporting event. Our solutions facilitate communication between organizers, teams, athletes, and media, ensuring everyone stays aligned and informed.

Success Stories in Sports Event Management

With over 8 years of experience in the industry, our track record includes successful collaborations with various sports organizations. We have had the privilege of contributing our solutions to events known for their excellent organization and innovative use of technology.

Through our solutions at the Pan American and Parapan American Games, Santiago 2023, organizers were able to efficiently manage the registration and accreditation of thousands of athletes, delegates, and journalists, eliminating the need for manual processes and reducing errors. This resulted in outstanding figures, with over 100,000 registered individuals and nearly 75,000 accreditations issued for event staff, athletes, coaches, and assistants.

Implementation of Customized Systems

In recent events, we have developed tailored management systems that have allowed organizers to have full control over every aspect of the competition. This has led to smoother events, fewer inconveniences, and higher satisfaction among all participants.

Innovation in TV Graphics

Our TV graphics have been praised for their design and functionality. By providing real-time, relevant information, we have enriched broadcasts and kept viewers more engaged with the event.

How Consulting Drives Event Success

Sports technology consulting is not just about implementing systems; it is about building a comprehensive strategy that covers all the necessary elements for a successful event.

Analysis and Diagnosis: We begin by conducting a detailed analysis of the event’s needs and challenges. This allows us to identify opportunities and key areas where technology can make a significant difference.

Development of a Technological Strategy: Based on the diagnosis, we design a strategy that includes selecting and implementing the most suitable technological solutions. We ensure that every system is integrated and operates in harmony with the others.

Training and Support: We provide training to the staff responsible for operating the new technologies, ensuring a smooth and effective transition. Additionally, we offer continuous support to resolve any issues that may arise.

The Future of Sports Event Management

The sports world is constantly evolving, and technology will continue to play a fundamental role in this transformation. At Bornan Sports Technology, we are committed to innovation and the continuous improvement of our solutions.

Emerging Trends

We closely monitor new trends and developments in sports technology. Our goal is to incorporate these innovations into our consulting services to provide our clients with the most advanced and effective tools.

Commitment to Excellence

Our passion for sports and technology drives us to constantly strive for excellence in everything we do. We believe that by providing high-quality solutions, we contribute to the growth and success of our clients and the sports industry.

Sports technology consulting is an essential component of successful sports event management today. At Bornan Sports Technology, we are proud to be part of this evolution, offering consulting and solutions that make a difference.

We invite organizations and committees to join us on this path toward innovation and excellence. Together, we can elevate the sports experience to new levels, benefiting athletes, spectators, and the entire sports industry.

Bornan Sports Technology is extremely pleased to announce the agreement with the Olympic Council of Asia (OCA) as the Information and Technology solutions provider.

Bornan will be the exclusive “IT and Digital Partner” of the OCA and will be working on all the forthcoming OCA events, such as the Asian Games in Aichi and Nagoya in 2026 and all future Asian Games events until 2034.

Bornan will be providing the OCA and the Organizing Committees of all the events (Summer, Winter, Beach, Youth and AIMAG) a comprehensive Digital Sports Platform solution on the cloud for the Asian Games, which will include the Games Management System, Timing Scoring and Results, OCA TV channel, Online stores, TV & virtual graphics, CIS, Live Web Results and mobile apps among others.

Mr. Husain Al Musallam, Director General OCA, while welcoming Bornan Sports Technologies on board, stated that “This strategic decision has been taken to standardize the IT and Digital Solutions across all the Asian Games and provide a comprehensive Online platform solution to the local organizing Committee”.

Mr. Mohammed Khalifa Al-Sawaidi, Chairman of Bornan, stated that “We are delighted to be part of the OCA family in this long-term agreement to address the Digital Transformation of the Asian Games”.

OCA Digital Platform delivery will be led by the Bornan Sports Technology offices located at Qatar Sports Accelerator, within the Aspire Zone.