At Bornan Sports Technology, we are convinced that technology is the driving force behind the evolution of the sports world. As part of a dedicated and passionate team, we have seen how sports technology consulting has become a key element in optimizing the management of sporting events. Our mission is to help organizations and committees integrate technological solutions that enhance every aspect of their competitions.
Managing sporting events is a complex task that requires coordination, precision, and an exceptional experience for athletes and spectators. Through our consulting services, we provide the tools and knowledge necessary to turn these challenges into opportunities for growth and success.

The Value of Sports Technology Consulting

Sports technology consulting goes beyond simply implementing systems; it is about understanding the specific needs of each event and offering tailored solutions. We work closely with our clients to identify areas for improvement and develop technological strategies that optimize the organization and execution of their events.

Customization and Adaptation

Every sporting event is unique, which is why we believe in the importance of tailoring our solutions to the specific characteristics of each competition. From small tournaments to large international events, our expertise allows us to provide advice that fits the size and specific requirements of each project.

Integration of Advanced Technologies

Technology is evolving rapidly, and it is essential to stay up to date with the latest innovations. At Bornan Sports Technology, we offer consulting services on integrating systems such as:

• Games Management Systems (GMS): We facilitate the planning and coordination of all aspects of an event, from participant registration to accommodation management.
  
• TV Graphics: We enhance the spectator experience with dynamic and engaging graphics that provide real-time relevant information.
  
• Results Systems: We provide solutions that ensure immediate and accurate communication of results to athletes, coaches, and the audience.
  
• Commentator Information Systems (CIS): We offer tools that provide commentators with up-to-date and detailed data to enrich broadcasts.

Benefits of Implementing Technological Solutions

Integrating technology into sports event management brings multiple advantages that positively impact all stakeholders.

• Process Optimization: Automating and digitizing processes reduces errors and speeds up tasks that traditionally consume a lot of time. This allows staff to focus on strategic aspects and deliver a better experience for participants and spectators.
  
• Enhanced Spectator Experience: Technology enables us to provide more interactive and engaging content. From TV graphics displaying real-time statistics to mobile apps keeping the audience informed, we increase engagement and satisfaction.
  
• Effective Communication: An efficient flow of information is crucial for any sporting event. Our solutions facilitate communication between organizers, teams, athletes, and media, ensuring everyone stays aligned and informed.

Success Stories in Sports Event Management

With over 8 years of experience in the industry, our track record includes successful collaborations with various sports organizations. We have had the privilege of contributing our solutions to events known for their excellent organization and innovative use of technology.

Through our solutions at the Pan American and Parapan American Games, Santiago 2023, organizers were able to efficiently manage the registration and accreditation of thousands of athletes, delegates, and journalists, eliminating the need for manual processes and reducing errors. This resulted in outstanding figures, with over 100,000 registered individuals and nearly 75,000 accreditations issued for event staff, athletes, coaches, and assistants.

Implementation of Customized Systems

In recent events, we have developed tailored management systems that have allowed organizers to have full control over every aspect of the competition. This has led to smoother events, fewer inconveniences, and higher satisfaction among all participants.

Innovation in TV Graphics

Our TV graphics have been praised for their design and functionality. By providing real-time, relevant information, we have enriched broadcasts and kept viewers more engaged with the event.

How Consulting Drives Event Success

Sports technology consulting is not just about implementing systems; it is about building a comprehensive strategy that covers all the necessary elements for a successful event.

Analysis and Diagnosis: We begin by conducting a detailed analysis of the event’s needs and challenges. This allows us to identify opportunities and key areas where technology can make a significant difference.

Development of a Technological Strategy: Based on the diagnosis, we design a strategy that includes selecting and implementing the most suitable technological solutions. We ensure that every system is integrated and operates in harmony with the others.

Training and Support: We provide training to the staff responsible for operating the new technologies, ensuring a smooth and effective transition. Additionally, we offer continuous support to resolve any issues that may arise.

The Future of Sports Event Management

The sports world is constantly evolving, and technology will continue to play a fundamental role in this transformation. At Bornan Sports Technology, we are committed to innovation and the continuous improvement of our solutions.

Emerging Trends

We closely monitor new trends and developments in sports technology. Our goal is to incorporate these innovations into our consulting services to provide our clients with the most advanced and effective tools.

Commitment to Excellence

Our passion for sports and technology drives us to constantly strive for excellence in everything we do. We believe that by providing high-quality solutions, we contribute to the growth and success of our clients and the sports industry.

Sports technology consulting is an essential component of successful sports event management today. At Bornan Sports Technology, we are proud to be part of this evolution, offering consulting and solutions that make a difference.

We invite organizations and committees to join us on this path toward innovation and excellence. Together, we can elevate the sports experience to new levels, benefiting athletes, spectators, and the entire sports industry.

MADRID (20 JUNE 2024). – Centro Caribe Sports, in collaboration with Bornan Sports Technology, presents the relaunch of its web portal 50 days before the Paris 2024 Olympic Games. The objective is to implement digital adaptations that will allow the organisation to better position the content of the 37 member countries.

The new content platform has been developed to include several new features, the most notable of which are the Paris 2024 Olympic Games Data and the Olympic Channel signal.

‘HUELLAS A PARIS 2024’

The new communication philosophy of Centro Caribe Sports, ‘It is not ME, it is Us’, is based on research studies that seek to minimise the technological gaps of the National Olympic Committees (NOCs). This multi-platform campaign allows the positioning of the protagonists in the Olympic route, such as the athletes, and represents the impulse of the new philosophy.

The website unifies a live, viral, positioning-driving platform with a reputation for its sports, starring athletes, leaders, and coaches. One of the key features of the new portal is its ability to link with the content system in digital applications and NOCs.

Luis Mejía Oviedo, President of the organisation, highlighted that the relaunch of the website is part of an action plan 50 days before the Olympic Games.

Centro Caribe Sports’ mission is to make the inspirational stories of great athletes visible in several languages, contribute to the development of a generation of sports journalists and reporters who will be at the forefront of driving forward the evolution of equity in their region, and to provide the Olympic Movement of Central America and the Caribbean with the vanguard of technology, information and communication (ICT) solutions to overcome the challenges of today’s world.

Bornan Sports Technology is the company chosen to implement the results broadcasting systems for the III South American Youth Games Rosario 2022.

The event will be held from 28 April to 8 May in Rosario, Santa Fe province, and will feature the participation of 2,500 athletes from 15 countries competing in 26 sports, making it the most important sporting event to be held in the city since the II South Cross Games in 1982.

The sports that will be part of Rosario 2022 and that can be followed through the results broadcasting system implemented by Bornan Sports Technology are: athletics, badminton, 3×3 basketball, cycling, beach handball, boxing, climbing, fencing, futsal, artistic gymnastics, hockey 5, judo, karate, weightlifting, wrestling, swimming, figure skating, speed skating, rugby 7, skateboarding, taekwondo, tennis, table tennis, archery, triathlon and beach volleyball.

All this deployment of the organisation and effort of the athletes must be communicated both to the attendees and to those who follow them from a distance. For this reason, among other services, the Swiss multinational of Spanish origin Bornan Sports Technology will be responsible for implementing an innovative results platform, which will be able to transmit, to all the followers of the Games worldwide, the information of what is happening at every moment of this sporting event dedicated to the young athletes of South America.

This platform can also be used in mobile applications for iOS and Android, allowing the fans to follow the competition anytime, anywhere, and through any mobile device.

Bornan Sports Technology has a consolidated team with more than 20 years of experience working for sporting events worldwide and has the experience in sports management to raise the level of excellence of the events that will be held in the III South American Youth Games.

Bornan Sports Technology comes to this project with the credentials of having been the company appointed to deliver the technology of the results at the past Qatar 2019 World Beach Games organized by the Association of National Olympic Committees (ANOC), the first African Beach Games Sal 2019, the Tarragona 2018 Mediterranean Games among others, and has recently signed several multi-year partnership agreements with various sports governing bodies including Centro Caribe Sports and the Olympic Council of Asia (OCA) for which it will deliver all of the organisation’s games from 2023 for the next twelve years.

The Association of Paralympic Sport Organisations (APSO) is proud to announce Bornan Sports Technology as its official technology provider. Created in 2017 and headquartered in Lausanne, the company offers fast and powerful technology solutions, core software, and digital platforms for sports organisations and major sporting events. The latter include the Mediterranean Games, the African Youth Games, the ANOC World Beach Games, the Gulf Council Games, and a number of World Championships and other top-level sporting events.

Eva Maria Cordoba, CEO and co-founder of Bornan, said on the occasion of the announcement:
“We are proud to work closely with APSO and help them develop their digital presence. APSO’s mission perfectly matches Bornan’s DNA. We live and breathe sport, and we always aim to provide smart, customised and cost-effective technology that meets the specific needs of our customers”.

Sabrina Ibáñez, President of APSO, said:

“We are grateful to Bornan for their valuable support so far and look forward to continuing our fruitful collaboration with them. The team has always been very responsive and reliable but also creative. Although we are still a young organisation, we are developing rapidly, and we need a strong technology provider on our side who knows the Movement inside out”.

Bornan created www.apso.sport and will continue to provide its outstanding sports technology expertise to APSO as the Association continues to professionalise and grow to best serve its athletes and the Paralympic community. Just last month, APSO became a member of the Global Association of International Sports Federations (GAISF), an important recognition of its collective voice for those Paralympic sports governed independently of the IPC.